Sunday, September 26, 2010

" When Your Own Initials Are Enough "

A Botega Veneta ad campaign back in ...the 70's perhaps?
How sage and how ahead of their time. Years later I , still, find myself
drawn to life's little pleasures which don't wear business cards all
over them.

A more recent campaign, over the last school calendar year, arose
in the suburbs of Westchester when school officials chose to
place limitations on the rights of students to wear custom print
giveaway sweats to school. Most schools remained neutral on the
wave of fleece , in any given color, washing over the foyers on a
Monday morning following a Bar or Bat Mitzvah. However, a handful
of school administrators and staff members deemed the display of such
as unkind in nature to those who had not been asked to attend the
events. Their rulings allowed the clothing items to appear from
Tuesday on after the buzz had died down and the focus was on
the printed word in the form of a textbook or homework.

I can see both sides of the argument.

I , for one, loved , and still do, the concept of wearing something
which cannot be directly identified by those looking on.
However, I like the ability to use dress as a form of self expression and, yes, even
indulge in certain branded items for the art behind them (as opposed to the
price tags).

As for the kids? Three years of preparation and commitment to
serving as an adult in their given community is something to be celebrated.
Two or three initials on the front of back of hoodie
don't seem over the me. After all, kids of all ages go
to practices and weeks of tryout in order to make the teams of their choice.
More often than not, the athletes sport sweats in unison.
They wear them as soon as they come off of the iron presses.
Their names, numbers, school and team affiliations are in plain view for
all to experience. Yes, there are those who do not make the team for
whatever reason, but the ones who do are not limited as to how, where or when
they will announce their affiliation.

Let us know what you think, please!
We are always listening to our clients and our followers.

Jo Rosenfeld Major Occasions
914 - 419 -2368 Jo Rosenfeld Major Occasions on FB

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