Wednesday, September 8, 2010

" FOR SALE." No sign on the lawn!



When the first house which I called "home" sold, it did so thanks to the
talents of Karen Eastman-Bigos. Karen is "the girl next door" in every sense.
She grew up just a property away from mine with the ability to look over my
lawn in order to see the bigger picture spanning out over the suburb in N.J.
She went to high school in town, grabbed a slice at the same haunt which still stands
on the main drag and worked side by side with her mom to build a business
opening houses and closing deals. So, who better to market my home than
someone who truly loved it and the community in which it stood? Truth be
told, Karen was talented enough to have sold it twice in about the same number
of years for me. By her second sale, I was finally ready to move on from the
town in which we'd both made memories. She could have sold it a third time had I
asked her to!

The same " For Sale " feeling exists for those vendors who have
carefully chosen to set up shop in their own hoods.

One of my favorite hometown heroes is a photographer now located in
a small northern Westchester town. He and his family grew up on the
streets of Chappaqua. He owned homes and businesses in sister towns.
When he finally put up his "For Sale" sign in event photography it was
not on the lawn. Rather, people were drawn to his ease, talent, photographic
eye and love for their neighborhood. Why race to NYC when a prized
photographer was drinking a vente drip while catching the winning shot in a
middle school game made by a Bar Mitzvah boy whom he was contracted to
shoot in only a week's time?

Just a stone's throw and picturesque drive away lives a woman who
knows the ins, outs and inlets of the quiet Connecticut suburb in
which she works. She walks the New England walk, talks the New England
talk and sees beauty, her biz, in the eyes of all of the women
who stop in for her advice. She stopped to smell local roses just
long enough to have developed a passions for her patrons' events.
She is also on call to another talented photographic "townie" gone
international. Her lens is most comfortable when working at
home in photo journalistic mode. Cosmetics enhance the beauties
of the burbs and dessert decor reflects the flavor of the locals.
A sweet deal!Their talents, on a "two for one" basis, need no curbside calling
cards as they speak for and sell themselves. Both women work from an appreciation for all which exists within walking distance.

No need to travel the ends of the earth in order to
put together a top tier team of experts for your next
event. Let us introduce you to your neighbors! You'll eliminate " Buyer's Remorse!

Jo Rosenfeld Major Occasions 914 - 419 - 2368 jo@jorosenfeld.com
www.jorosenfeld.com Jo Rosenfeld Major Occasions on FB

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